Fusion Razor Blade
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Gillette commercial
Does anyone knows who Thierry Henry is? Of course not. He’s a world-famous french soccer player. So why, in the one country not known for its love of the beautiful game, he starred in the ad for Gillette razors?
Was it wise to show him in an Arsenal shirt when he long ago made the move to Barcelona? Is the fact that he was footballer of the year in 2003 really relevant five years later? And we haven’t even got to the pitch yet — Gillette wants you to believe that changing your razor blades is “historic.”
Thierry Henry makes up one third of the Gillette Fusion Champions, a program featuring three of the world's best-known and successful athletes - Tiger Woods, Roger Federer and Thierry Henry.
The launch of the Gillette Fusion on-pack promotion have seen the Gillette Champions lay down the challenge to keen eyed soccer fans to ‘Be The Best They Can Be' and ‘Spot the Winning Shot'. Consumers need to identify the missing football from a picture featuring Thierry Henry in action.
The three Champions are fully integrated into Gillette brand programs and are leveraged though multi-faceted marketing initiatives. Tennis champion Roger Federer, golfer Tiger Woods and footballer Thierry Henry all appeared in the campaign which showed them using their respective skills to persuade their male target audience to pick up the brand's razor. Other activity will see the Gillette Champions appear in television commercials, point-of-sale material, promotions and print advertising.
The commercial has been produced by AMV London.
Credits
AMV BBDO london, by advertising art director Rebecca Steinberg Hirsch, copywriter Rob Webster, account director Tom Hiley and photographer Matthew Barlow.
About the Author
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Gillette Fusion Nfl Manual Razor $9.99 Contains: 1 Razor 1 Cartridge 5 Blade shaving surface + 1 Precision trimmer. 5 Blade shaving surface technology has 5 blades spaced closer together to help reduce pressure - for less irritation and more comfort. 1 Precision trimmer blade built into the back of the cartridge. Perfect for tricky places like sideburns, under the nose, and around facial hair. The best shave ever - among manual razors. Use with Fusion or Fusion Power cartridges. Razor handle made in Poland. Personal Care , Shaving & Grooming , Razors, Blades & Cartridges , Razor Systems & Blades |
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5 Blade Razor - Black $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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5 Blade Razor - Clear $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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5 Blade Razor - Green $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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5 Blade Razor - Smoke $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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5 Blade Razor - White $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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5 Blade Razor - Blue $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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5 Blade Razor - Purple $91.99 Men's 1pc . An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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Gillette Fusion Razor And Cartridges $9.99 5 blade shaving surface technology - has 5 blades spaced closer together to help reduce pressure - with less irritation and more comfort than MACH3 Enhanced indicator lubricating strip - fades to white when you are no longer getting your optimal shave 1 precision trimmer blade - build into the back of the cartridge. Perfect for tricky places like sideburns, under the nose, and around facial hair. Contains: 1 Razor 2 Cartridges Made in Poland Personal Care , Shaving & Grooming , Razors, Blades & Cartridges , Razor Systems & Blades |
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Gillette Fusion ProGlide Razor $20.29 Gillette Fusion ProGlide's breakthrough blade technology helps deliver the most comfortable shave ever. Its thinner, finer blades provide significantly less tug and pull and an effortless glide. It is Gillette's most advanced Shaving System. Includes one (1) razor and two (2) refill cartridge blades Number of blades: Five (5) Enhanced Lubrastrips infused with mineral oil and lubricating polymers allow for a smooth and even shaveThe razor blades are thinner than those of Fusiona design that allows the blades to be even more flexible with less tug and pull Materials: Metal, plastic Product Dimensions: 6 x 5 x 4 inches; 4.3 ounces Redesigned handle with bigger, more ergonomic grips for better control Due to the personal nature of this product we do not accept returns. |
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Gillette Fusion Proglide Power Razor System $9.99 The best a man can get. 5 blade system + 1 precision trimmer. Incredible comfort - even if you shave every day. Thinner, finer blades* effortlessly glide through hair with less tug and pull** A MicroComb that helps guide stubble to the blades +1 precision trimmer blade... redesigned precision trimmer, with improved blade and anti-clogging rinse slots All Fusion cartridges can be used with all Fusion handles. *First 4 blades vs. Fusion **vs. Fusion Contains: 1 razor 1 cartridge 1 AAA battery Made in Germany, China, and Germany Personal Care , Shaving & Grooming , Electric Shave for Men , Razor Systems & Blades |
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Gillette Fusion Power Razor And Cartridge $11.99 Battery powered shaving system - soothing micropulses with incredible comfort. You'll barely feel the blades* 5 blade shaving surface technology - has 5 blades spaced closer together to help reduce pressure - with less irritation and more comfort than MACH3 Enhanced indicator lubricating strip - fades to white when you are no longer getting your optimal shave 1 precision trimmer blade - build into the back of the cartridge. Perfect for tricky places like sideburns, under the nose, and around facial hair Shower safe *Versus Fusion manual Contains: 1 Razor 1 Cartridges 1 AAA battery Made in China Personal Care , Shaving & Grooming , Razors, Blades & Cartridges , Razor Systems & Blades |
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Gillette Fusion Phantom Power Razor $22.85 Gilette Fusion Phantom Power Razor features a precision trimmer that allows you to easily trim sideburns, shave under the nose, or shape facial hair. Five-blade shaving surface has a patented on-board micro-chip to optimize performance by regulating voltage and frequency.Brand: Gillette Fusion Phantom Power RazorModel: 047400078192Color: Orange/ blackDimensions: 2 inches x 3 inches x 6 inchesNumber of blades per razor: Five (5)Features:Soothing stripPivoting headSkin guardRefillableDue to the personal nature of this product we do not accept returns. |
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5 Blade Razor - Purple by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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5 Blade Razor - Blue by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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5 Blade Razor - Green by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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5 Blade Razor - Smoke by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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5 Blade Razor - Black by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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5 Blade Razor - Clear by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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5 Blade Razor - White by EShave $91.99 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette? Fusion TM blades Scent: Original |
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Gillette Fusion Proglide Power Razor And Cartridge $9.99 5 blade system. Glide effortlessly through hair with less tug and pull.* Thinner blades for incredible comfort* even if you shave every day Gillette's best shave A microcomb helps guide stubble to the blades 1 precision trimmer blade - redesigned with improved blade and anti-clogging rinse slots *Thinner leading blades vs. Fusion Contains: 1 Razor 1 Cartridge 1 AAA Battery Made in China Personal Care , Shaving & Grooming , Razors, Blades & Cartridges , Razor Systems & Blades |
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Gillette Fusion ProGlide Power Razor $21.81 Gillette Fusion Proglide Power Razor maintains optimal blade spacing while still allowing blades to adjust to the contours of the face to create Gillette's most comfortable shave. The razor delivers soothing micro-pulses, and the on-board microchip provides consistent power shave after shave. Gillette Fusion Proglide Power RazorColor: Black/blueDimensions: 2 inches x 3 inches x 6 inchesNumber of blades per razor: Five (5)Featuress: Soothing stripPivoting headSkin guardRefillableMaintains optimal blade spacing while contouring to the faceEnhanced bladeComb guard better aligns long hairsNew rinse-through slotsDelivers soothing micro-pulses for incredible comfortOn-board microchip provides consistent power shave after shaveDue to the personal nature of this product we do not accept returns. |
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Razor Blade Of Love $10 Razor Blade Of Love |
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Judas Priest Razor Blade Sticker $4.99 RAZOR BLADE - STICKER |
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Fusion Chrome Collection - Power Razor with Proglide Blades (2 piece) $150 The Art of Shaving Fusion Chrome Collection - Power Razor with Proglide Blades is your go-to razor for a clean, comfortable shave. This polished chrome razor features gentle micro-pulses to help reduce friction and enhance razor glide. A built-in spotlight shines light on areas normally shadowed. This innovative brush is also accompanied by ProGlide Power, Gilette's most advanced blade. Together, these produce an effortless shave. |
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EShave 5 Blade Razor - White 1pc $81 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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EShave 5 Blade Razor - Purple 1pc $81 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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EShave 5 Blade Razor - Green 1pc $81 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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EShave 5 Blade Razor - Clear 1pc $81 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |
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EShave 5 Blade Razor - Black 1pc $81 An elegantly-designed hand-made razor for men Provides a superb-close & -smooth shave Fits comfortably in hand & easy to use Uses the Gillette® Fusion TM blades |



US $19.89


























































































