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Frequency shift with celebrity endorsements Pan mass-marketing era of online games - online games, celebrity endorsements HC-IT industry

Celebrity endorsements seem to have become the most common Online games Means of promotion. This not only emphasizes the professional nature of the industry, will now turn its attention to the entertainment the general public. Star in the ordinary users of the tremendous appeal of celebrity endorsements make online games business this way, the use of celebrities, television, road signs, bus and other media of the occupation, but also makes it a public face of the broader user Network Incoming tide frequently to promote the game, online games of the Pan-Mass marketing era followed.

5 23, Jinshan announced the convening of conferences, its just beta online games soon, "First Myth 2" invited Ekin Cheng as Ambassador. Before. For Jinshan will use celebrity endorsements as the "First Myth 2" means the promotion of one of the industry and the players that little suspense, a little different, but the problem with which stars ------ At present, any A popular fun games, do not you ask an appropriate endorser, almost impossible. From the "Westward Journey" and Stephen Chow to "Jian Wang 2" and Donnie Yen, all good games have their own spokesperson.

Extensive use of the resources of the stars of course see is a huge star star behind the public appeal and user resources, and online games company star opened frequently, in addition to the traditional Internet cafes, Internet marketing channels, but also the promotion of the tentacles of the star behind the majority of the general public. On bus advertising, signs, television and other media of the invasion, so that users of online game products slowly out of narrow public marketing ideas, began to enter more How wide era of mass marketing.

Not a problem with is not long

In the issue of using celebrity endorsements, earlier in the industry have had arguments. Although there have been some voices of opposition, but with the success stories speak for the blossom everywhere, this opposition has become increasingly weak. Because in the debate between all the good games are gradually have their own voice, and use this argument without star up gradually become meaningless.

Used or not, which is no longer a problem.

Stars on the value of online games is that gaming enterprises wish to have the young, active, have some spending power users, and those crazy fans, stars are so fit. In 2005, the martial arts game "Jian Wang 2," only use Donnie Yen as a spokesperson in the promotion process, Donnie Yen Wherever he went, fans who have been crazy popular. Followed by a "Jian Wang 2," the great success of beta. 30 million people online achievement, advocacy role played by Donnie Yen can not be denied.

If celebrity endorsements can not increase the number of online and operating income, but from the publicity of it, people can play a wider role in this. "Tian Long Ba Bu" in the promotion of early, using just the TV series "Tian Long Ba Bu" played Xiao Feng Hu Jun as the spokesperson. Cast of overwhelming advertising, it is easy to television audiences for emotional appeal to the user open up the games and television, and even if they do not have any relationship before --- this is the voice of the skill, they are the best bridge between the two.

The more play the more popular online games entertainment business empire dream

With star power to promote the product, may not the sole purpose of online games business. In this era of ubiquitous entertainment, involving only one aspect of online games is not some thin it? When the number of professional users or less and less competition for increasingly fierce. A large number of general public entertainment needs of users can not be met.

Slowly and if the star contact and Cooperation Process, to the stars behind the user a lot of pull over, or sell their services accordingly to meet them. Can expand an additional point of growth, has been on the forefront of some of the marketing companies try to topic.

Thus, in 2003, Kingsoft will be Yu Quan, Chen Fei Ping, Amu stars such as "Swordsman Online Food of Love," sang the theme song for assembly into the record and published. In the same year, the same name Jinshan ready Choupai a "Swordsman Food of Love," the TV series. In 2005, the grand area of conflict into the home TV set-top boxes, digital entertainment in the home in the hope that can have a share; Perfect World has been using the star, and try to expand around the industry to change itself into a major entertainment company.

Might be a bold guess, after the online games industry in the development in 2078, has not satisfied those who sit in Internet cafes or at home every day professional game players, and they adopted a more popular form of entertainment and attempts Some people want to own more and more complex. Complicated by the way, is perhaps more extensive marketing on the face of users new ways of entertainment marketing.

And wait until the star generation, film and television audio and video, publishing and distribution such as testing water mature, the Chinese online game industry will gradually produce less like sony entertainment, games, peripherals industry, movie stars, three-dimensional animation and other entertainment empire together we will wait and see.
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